The texture is creamy matte with some glossy finish and the color is bright coral with some pink hint. I love the color, because it's just pop up your whole looking effortlessly.
If I want to look more natural I just swipe it once, but I'll apply it two or three swipe for night party.
I found the lipstick could last approximately about 3-4 hours, the tips are wear it and blot then re-apply.
Here is the swatch and me wearing the lipstick: